Digital marketing is a great way to speed up your business growth. Every year, unexpected digital trends arise to provide a foundation for your online marketing. Whatever your industry may be, implementing digital marketing strategies on your website boosts your visibility on the search results. Promote your business to wider audiences by knowing the digital marketing secrets.
There are about 5 billion active users on the internet, and among them, 300 million users grow their website with the right digital marketing strategy. Build a successful online presence and connect with potential customers by knowing the tips and tricks in the digital marketing strategy. Connect and retain your target audiences with a great online presence.
How to connect with your target audiences online? The article provides you with the unrevealed secrets of digital marketing trends that tend to succeed in your business.
Before entering into the tips, get some intro regarding the importance of digital marketing trends.
Is Digital Marketing Dominating Online Competition?
Yes! Beat your competition by dragging your potential customers towards your website with various digital marketing strategies. When you nail your digital marketing strategy, it leads to business growth. Make your business stand out from the crowd with super-efficient digital marketing tips that are easily scalable. When optimizing your website on the search engine result page, your ranking goes higher with a rise in organic traffic.
What are the ways to shine your site on Google with digital marketing techniques? Here are some unknown secrets that grab the audience’s attention and lead to a successful business.
Are you ready to know the secrets? Let’s get started!
1. Optimize Your Website In Mobile
The use of mobile phones is on the rise in day-to-day scenarios. According to research in 2019, 53% of global traffic to the website comes from mobile phones. Also, Google research shows that 49% of people will not buy the product or use a brand if they have a lower mobile experience. If your website is hard to use on mobile, the rate of returning customers to your website decreases.
What is the way to gain returning customers? Design your website as mobile-friendly and satisfy your audiences with an increase in conversion rate. When your website is responsive to mobile phones, the content will reform neatly according to the mobile display. It means, your customers will spend more time on buying your product and less time squinting at your website.
While designing your website, ensure that your web pages are responsive for mobile phones also. Even though you choose a template from a website builder, it will have in-built mobile responsive themes.
2. Find Your Competitors
The competitor research will help to improve your website performance and grab the attention of your target audiences. Stand unique among the crowd to gain the attention of your potential customers. When your website contains more informative content than your competitors, your website will get higher traffic with more clicks.
The first step to standing ahead is to know the performance of your competitors. But how to identify their actions. Use the Google searches to find your competitors and the digital marketing tactics they use to optimize their website on top ranks. Know your competitors on the Google searches by typing the keyword where you will get a list of websites that are all your competitors.
After identifying your competitors, analyze their site and find the trust signals that strengthen their business. With their keywords and backlink domains, you can use the same to reach your new customers. Boost up your online business by creating great interest among your target audiences.
3. Prepare Lengthy Blogs
Digital marketing is incomplete without publishing the blog, I’m I, right? Yes, while considering digital marketing, writing business blogs remains an important factor in gaining more audiences to your website. High-quality content generates success with quality backlinks and roots to great organic traffic to your website.
A long blog with all the necessary information attracts audiences to your site. The top-ranked blogs have an average word count of 1140 to 1280 words. To gain faster success, ensure that your blog contains 1200 words with informative content stuffed with the right anchor. Start a blog related to any topic that indirectly tells about your business and is also useful for your audiences to gain more information. Blogs are a great way to boost your website SEO and find your business on search results.
Talk about the latest update in your business to gain tremendous value to your business from the target audiences.
4. Run Email Campaigns
Do you know? When you do email marketing for your business, it returns you success with $44 for every $1 spent on this campaign. Thus your return on investment goes higher with tremendous growth in your business. With email marketing, you can increase your returning customers and raise your money.
But what makes email marketing a better practice? It is by encouraging your returning visitors with an automatic response to their mail by thanking them for their visit or purchase. Generally, welcome email boosts the average conversion rate to 80%. When a customer leaves your site without making a purchase, then send them cart recovery mail to each of them. It uplifts the conversion rate to 69% with a single mail.
5. Get Personal
Maintaining a good relationship with your customers leads to great success in digital marketing, specifically in email marketing. Get in touch with them by suggesting products similar to your brand and sending some deals to win their hearts. Approach them personally even after the purchase to check the performance, which maintains a good impact.
Approaching your customers via personalized mail than generic mail generates six times higher transaction rates. Though personalized mail has more benefits, only 30% of brands use them. Users respond to messages that are human-written and make your brand more popular.
Make your brand more responsive by going with a live chat feature or interactive quiz to gain a higher user experience. Differentiate your brand from your competition by making a unique and enjoyable customer experience. A recent study reveals that 40% of customers jump to another brand only because of the poor response. So, personalizing your brand among your customers is the primary investment to gain success.
6. Use Remarketing
Have you seen products getting advertised on Facebook or other social media networks? If yes, then it is known as the remarketing technique. Get your brand or product popular by streaming it on other social media sites. It is one of the best digital marketing tactics to increase your website performance.
If a user visits your site for the second time, they are more likely to make a purchase. Increase your conversion rate with two options available in digital marketing techniques.
One is, to create a Google ad account and run the ads by targeting your audiences to increase your brand visibility. Other is the Facebook ads. Select the custom audience feature to retarget your website visitors who landed on your site in the past. Consider the advertising feature as an investment and gain a higher engagement rate. If you run a business account on Facebook, it is the best way to gain ROI through social media sites.
7. Polish Your Content
A potential customer considers three stages before making a purchase. Those powerful stages are awareness, consideration, and decision. Writing different content suits all these phases. For example, if a user searches for a good eCommerce website, they use the following stages to consider a site as a worthy one.
What does a user get from the below stages? Come, let us see!
- Awareness: Design an eye-catching homepage that provides the overall information about your business.
- Consideration: It is the product page that tells the customers about your industry experience.
- Decision: When your product page provides all necessary information and benefits after the purchase, it lets users hit buying your product.
So, never forget to guide your visitors in the right way that takes them to make a purchase. Direct your visitors to the right place with your engaging content and bring a satisfying journey to your visitors. When your content remains unique and attractive with all necessary information, people will make a purchase thus improving your ROI.
8. Leverage Facebook Ads
There is only a small competition on running Facebook ads. Is this surprising? Yes, only 24% of businesses on Facebook use paid ads for their brand promotion. So, it will be helpful for you to spend money on running your PPC campaign. Entering into the Facebook ads, know the working of the campaign that gains traffic.
How do Facebook ads work? It is really simple! There is an option to target your audiences based on age, gender, interest, location, and other demographics. After setting a target, fix a bid amount to spend for each click of your ad on Facebook. If you are running an online store, Facebook advertising will remain as a pathway to increase your conversion rate by getting valuable leads.
More than 80% of Facebook referrals are shared with eCommerce sites which makes the business more effective. Most businesses prefer only organic advertising on Facebook but paid Facebook advertising has a speedy outcome. In paid ads, the average CPC in running a Facebook ad is $1.9, whereas the average cost for views is $11. Though Facebook ads take time to grow your business, it gains the best rewards worth for your brand.
9. Partner With Micro-Influencers
Influencers are the strength of digital marketing and make your product popular among target audiences. Online advertising works if you combine it with micro-influencers. Generally, Influencers contain thousands of potential followers who believe in their words. The audience considers the influencer information as a trustworthy one and acts according to their instructions.
Moreover, the campaign running by influencers gains $6.5 for your business for spending every dollar. Even Though macro-influencers have huge followers, approaching micro-influencers with 1k to 20k followers has more power to increase your conversion rate. How to find the best one? Search for the micro-influencers related to your niche and request them to advertise your product. They gain the attention of interested audiences and add credibility to your brand.
When partnering with influencers, your brand becomes trustworthy and gains potential customers. Engage with those audiences and provide only the true information to make their visit permanent. Influencers help to skyrocket your business to great heights and increase your popularity.
10. Make Attractive Visual Content
People show more interest in watching video content than in the text. Prepare videos with a unique and attractive concept. Video marketing helps users to understand the exact need of your business. Creating visual content remains the favorite marketing tip to boost your website traffic. Recent research tells every website owner needs to add video in your email to raise the click-through rate in the email to 300%, thus reducing unsubscribing.
Interestingly, eight out of ten members decide to proceed with a purchase by watching a branded video. Use the video on your website background, which wonders users visiting your site. On average, 88% of internet users spend more time on a website that contains a video than a normal website.
To make your website more responsive, create a video that looks professional and user-friendly. It is better to use editing tools to bring out an eye-grabbing video. Also, add subtitles to your video content for better understanding.
Digital marketing remains a perfect strategy to grow your business online. While implementing the tips and tricks of SEO in your website, boosts ranking and visibility among your target audiences. The use of digital marketing tricks opens up an enormous population with attractive ideas.
Engage your audiences with your website by creating the right digital strategy with an online presence. The immediate interaction with your customers builds trust and gives a signal to Google that your website is trustworthy. Use the above strategies to grow your website with maximum audiences and increase your brand popularity.