Social media trends change as new applications enter the market. TikTok is the recent dominating platform where there are many influencers and content creators all over the world and sharing the videos, which help in gaining the popularity of the audience. It is completely based on GenZ demographics.
The application growth is complete because of the fan following if they had. The famous personality of Jimmy Fallon started with a challenge, which was a viral one, which made many of his followers follow the same challenge which made many to follow the challenge. TikTok has inbuilt tools that help check the online harassments, which helps the marketers make the brand promotion. The TikTok algorithm is designed in a way if the videos get more likes and comments to the video in profile when compared to other videos in the profile, then the video will be a viral one and seen on the discovery page. Use hashtags related to the videos, which will make the videos a viral one.
1. User-Generated Content
To gain more brand gain exposure, you need to make followers who will be encouraging users to share the products or services. By creating the videos, you need to convey the brand message which will be included in the video. The main aim should be testing the service and products they provide. You need to make videos like providing reviews to them. The best way to get a step ahead from the users is by creating content which is the user-generated content. To increase business popularity, you can ask customers to participate in marketing the brand. You can make the users speak out of the mind which creates loyalty for the brand. By using the tactics you can increase the performance of the products and service.
2. Create Hashtag Challenges
TikTok is famous for hashtag challenges and it is widely popular for promoting the brands with great offers. Brands started hashtag challenges to promote their brands and they started a sponsored challenge which has directed the users to feature the challenge. These types of campaigns will share the experience with involving the challenges created by the influencers, brands, and celebrities which is the best way for building relationships with the brands. Hashtag challenges are free challenges and the users should follow the rules and then submit the entries in the video. Hashtag challenge is the best way for increasing the reach of the business which engages and inspires the audience which helps in engaging the brands and which have the value in return. The “InMyDenim” challenge was created in the US as the users in the US will be directly redirected to the challenge.
3. Collaborate With Influencers
TikTok has a huge number of influencers where they have grown in a massive reach. They are followers for the influencers and they do anything for the favorite influencers. Mostly brands collaborate with influencers to reach the products where the audience will follow the brand. First, we need to check the right influencer on the same niche and who needs to choose the influencer who has more reach instead of choosing the followers. You can use the brainstorming session to come up with the strategy, which helps in increasing the audiences which inspire about the service or products they provide. By using influencer marketing, you can measure the reach of the video which will react to the videos positively to the content which are posted. You can easily measure the campaign by seeing the audience reach for the content posted.
4. TikTok Videos As A Viral One
The TikTok algorithm is created as it will be performing based on the videos including all the old posted videos too. This helps in uplifting and engaging the video. It may be an old post posted 2 weeks before once it is reached TikTok notices and makes the video in the users feed. You need to create videos depending upon the audience’s taste.
5. User Participating
The marketing strategy for participation is engaging with the audience. Most of the viral videos are user-generated content which helps in promoting the brands and makes the users which help in enabling the users. The users will post the videos and captions for tagging in topics and brands they love. A famous restaurant attracted the users by adding DIY options on the menu as per their choice. The users started filming the experience and they can add the ingredients to the food you wish to order. This type of video has got more than 15000 users to make the video of chain restaurant which has 2000 videos shared which have over 50 million views in the video.
6. Use TikTok Current Trends
Most of them use hashtags challenges where there are some popular in the community of TikTok. TikTok platform is a fastgrowing platform in which trends are changing mostly according to the trends. It is preferred to follow the trends which are open up to keep changing the trend.
7. Posting Often
Don’t post videos often. You can post the videos in a regular period of time. Followers are indirectly connected with the posting time of the TikTok videos. Your TikTok videos will have a great reach which will be easier to find and increase the users.
8. Creating Content
Just creating a video will not make the video reach high. You need to make valuable content, and if the content is not good, then the video won’t have reached the audience. Some may ask what the good content on TikTok is? It would help if you made a research about whether the audience in the niche will like the content or not. If the video is like creating the advertisement then it won’t have a good reach. Depending upon the reach of the content you post you find which type of content will have a good reach when compared to the other. You should create a video like an advertisement.
9. Behind Scenes
To reach the videos of the brand, you can post the videos which will be shooting in the office space. These types of videos will fit perfectly in TikTok platforms. Most of the videos sharing in these platforms should be an unexpected one, musical, and which has special effects for the videos.
10. Encouraging Comments On Videos
TikTok cherishes the engagement, and for increasing the engagement, you can be a part of commenting and engaging the users by commenting which will earn TikTok likes for the videos. Making users engaging in the video is one of the essential ones. You need to add meaningful comments in the videos which should be short. You can also add comments in other videos in the same niche to make your profile viewed by others to increase the audience reach.
11. Types Of TikTok Advertisements
If your brand or service has an idea to invest in TikTok. You can start investing in paid TikTok advertisements. You can also use the parameters for setting the advertisements in other social media ad campaigns. TikTok has faced many types of ads system, and finally, they had their own advertisements system. For making success in the TikTok you can use the below mentioned ways for TikTok ad campaigns.
You need to choose the right target audience, which should be a proper result in the reach of the audience. It would be best if you made the defined target audience and the demographics, which make a proper way to make the audience reach. TikTok is the best platform for narrowing the audience and making it in a proper way. By analyzing the data, you can check and analyze the optimization and analysis of more traffic.
There are five different types of TikTok paid advertisements and they are:
In- Feed Native Ad:
You might have seen the Instagram story which will occupy the full screen of the application. Infeed native advertisements that have the option of adding the website links and buttons for ordering the advertisement itself which helps in adding multiple options for designing the advertisement. The advertisements can be tracked by using the views of the ads, viewing time of the video, CTR, impressions of the video, and engagement received for the video. The best part of in-feed ads is that they can add links to both external and internal websites.
Hashtag Challenges Ad:
In hashtag challenges, the users will see banner advertisements and you need to add rules for making the challenge featured. You can find the banner advertisements on the discover page where it completely depends on the user content. You can analyze the video reach by measuring the video insights by views for the videos, user-generated content, and engagement for the video. The best example of the hashtag challenge is the #inmydenim challenge where the page will automatically redirect to this challenge page. The banner ad will be displayed for the advertisements.
Brand Takeover Advertisements
You can use the images, GIF, or short clips for brand takeover ads. Each brand can use only one category per day for brain take over advertisements. By using the click rates, video impressions reach can be measured. These types of advertisements are friendly which are simple and it is the most effective TikTok marketing which will be simple which has effects on TikTok. It is the best advertising method for product or service for branding service or a band.
Top View Ads
Top view ads are similar to Takeover ads and this type of ads will appear when the TikTok application is opened. TikTok ads which last for a maximum of 60 seconds and music can be added to this type of ad.
These types of advertisements include 2D animated which will help to trigger and it will be created by the team of creatives which costs $45,000 for 30 days. The campaigns are costlier when compared to other social media platforms. TikTok impacts are high when compared to other social media platforms. The brand advertisement has views of consistency you need to pay closer attention to influencers. This is breaking deals for how successful the video is.
12. Making User Participate
To get more engagement for TikTok videos is increasing the engagement and accessibility of advertisements. User-generated content is the best way to promote the brands and businesses using the features and tools available in the market. Make users engage with users by tagging in the topics which are trending and brands should concentrate on branding. There are many options by using you need to attract the users and engage with the target audience. By creating ideas you can reach the targeted audience and make the videos more engaged. The restaurant added DIY ideas on the menu which helps to increase the user engagement where this made big sales for the restaurant which made the users go and try this. This made the video a viral one where more than 1500 users had filmed the video and shared it with the TikTok platform which gets the video as a viral one. This particular video has shared more than 2000 times which has received more than 50 million views on this type of video. TikTok has become the platform for growing the business using the strategies by setting the trends, capabilities, and marketers by considering the time you posted the video.
13. Promoting Interaction between User
The best thing about a successful marketing campaign is making participating in the user and which helps in interaction with the content. The user interaction helps hands in joining a hashtag challenge. You can share the experience with the users and tag the users and brands.
TikTok marketing is recommended, which has more time to watch the videos in which content appeals more to the viewers. To make the video more viral in the TikTok platform you need content which will be a more innovative one with the ideas which should be a shareable one. By doing the above-mentioned method, you can notice the gradual growth of the audience and their engagement.
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers.