Photo by Andrej Lišakov on Unsplash
On-demand mobile apps gave birth to a fully-fledged economy as smartphone users are increasingly finding these apps as handy tools to order things and services online and getting them delivered at their doorstep. These apps transformed the lives of millions with unique ways of fulfilling needs from on-demand food delivery to on-demand cab service to apps for on-demand service professionals.
Most on-demand mobile apps come equipped with some key features that make them more useful for users. Over time, on-demand app development services have made these features crucial to the booming on-demand economy based upon these apps. Here we are going to explain some of these key features.
Personalized Listing
Most on-demand apps know that it is the user experience that wins business, and hence they try to ensure everything to reduce the obstacles from the ease of users. Anything that slows down the pace or makes things difficult for the app users are given a backseat. A personalized listing of products and services based upon user preferences and previous usage is one such aspect that makes the user experience easier.
Just think of seeing your favorite restaurants and foods getting on the top of the list on a food app. Yes, the app does it by remembering your previous purchases and your preferences as perceived over time. Similarly, Uber lists locations that you frequently visit, and you can just set these destinations with just a click.
Real-Time GPS Tracking
The most important feature that makes on-demand apps most interesting is the integration of a personalized GPS tracking feature that helps users track the cab driver’s location or the food valet or the delivery personnel in real-time. The same feature also helps the service providers or the riders or the delivery personnel track your active location and deliver the products and services quickly.
Thanks to GPS tracking, the on-demand apps can maintain optimum transparency about their delivery process and help users get more control over the entire process. The users can track their delivery personnel and riders, and in case of any delay or clarification about the address or for knowing the whereabouts, both can communicate with each other over the phone. This is helping the on-demand apps to facilitate better transparency and improve professionalism with their services.
Intelligent Chatbots
Most on-demand apps don’t provide any customer care number for the customers and users to call for solving any issue or for making queries. They need to type their queries, and they get appropriate replies based upon context. While the intelligent chatbots quickly resolve most such queries and raised issues, some issues, and complaints that need to be addressed with active intervention like calling the delivery personnel, or the rider are taken care of by a small team of customer service representatives.
While the human role in providing customer service for critical cases still cannot be obliterated, the intelligent chatbots by solving the maximum number of queries and small issues reduce the workload for the customer service team to a great extent. This is how intelligent chatbots continue to play a great role in improving customer service and making customers satisfied by solving their queries and issues.
A Win-Win Economy
On-demand apps create a win-win situation for every stakeholder in the process. While the customers are happy getting their products and services delivered at the doorstep, the valets and riders are happy with an incentive-based system that allows them to earn more by providing services to more people. On the other hand, the sellers and the manufacturers are happy thanks to the new avenues of selling their merchandise to customers. In a nutshell, this facilitates a win-win scenario for all the stakeholders through an app-based economy.
Four separate interfaces facilitate this win-win scenario on the technical front, respectively one for the end-users or customers, one for the service professionals or riders, one for the product manufacturers or businesses delivering the service and the last one for the app admin who works as the aggregator in the middle and gets a commission for their administrative role. Now, each interface has its specific feature directed for its audience.
Tracking Service Provider Credential
One of the most important things that made Uber popular is how it allows its users to know about the cab drivers and rider’s profile and past records. You not only can see the Uber track record and rating of your driver, but you can also send an alert to Uber if there is any issue with the driver while you are taking the ride. Moreover, you can always give a rating to the driver or the rider and can explain your experience according to which future rides will be assigned to the person. This only helps to make drivers and riders more groomed and conscious about user satisfaction.
For food delivery apps like Zomato, you can track the past delivery records and while giving them elaborate ratings corresponding to the delivery time, behavior, and hygiene. Such detailed rating and capability to track rider credentials help make the process transparent and improve the service quality.
Conclusion
On-demand apps continue to remain popular and penetrate across the diverse business niches. There is no stopping to the app-based on-demand economy thanks to the exasperating level of business opportunities they provide and the kind of popularity they enjoy, apart from these features, how unique a user experience you can provide will also determine your on-demand app’s success.
