Gone are the days when people had to use cosmetic products only to find out that they didn’t suit the user’s skin or hair. However, skincare goes beyond cosmetics. It is connected to all body organs and represents one’s health.
Connected beauty integrates physical and mental health with product formulations to customize cosmetic products for every individual. Dr. Howard Murad developed the process; a certified pharmacist and dermatologist who is eager to preserve one’s skin and beauty throughout one’s life. L’Oreal has adopted the technology and is revolutionizing the skincare and beauty world.
L’Oreal has introduced the UV patch which helps one in identifying when to reapply the sunscreen to protect against harmful radiations. The skin routine and progress is updated on the user’s smartphone, making it easier to track the effect of a product on the skin.
More companies are adopting the technology. Feligreen has developed a skincare device that uses specific creams, micro-currents, and LEDs to treat cellulite, acne, blemishes, pigmentation and other skin conditions. It is partnering with Johnson and Johnson, Procter and Gamble, and others to adopt the device.
Tech Companies and CSR
Tech companies earning billions of dollars are now investing their money for the greater good of the society, such as for education, poverty, environment, and energy.
IBM started Citizen IBM initiative to promote economic development, education, disaster relief, and global health. The company aims to fulfill its promise of applied technology, continuous transformation, and sustainable change.
LinkedIn initiated LinkedIn for Good to connect less-exposed communities to economic opportunities. The platform encourages its uses to train and mentor people, share job vacancies, and develop professionalism in the underserved groups. It partners with various refugee networks, youth development organizations, educational institutes, and others.
Apple has been named as the Greenest Tech Company in the World by Greenpeace for three consecutive years. The tech giant wants to ask less of the planet by utilizing renewable energy. The company motivates it, partners and stakeholder, to benefit from renewable resources and manufactures 99% of its packaging from recycled paper.
The Future of Work
In today’s digital world, it has become easier to work for companies across the globe while staying in the comfort of one’s home. However, the future of work goes beyond freelancing, working from home, working across time zones and so.
The future of work is a collaborative environment where people are not treated as employees. Instead, they are hired for their technical expertise in a learning environment. This shall help startups and entrepreneurs in connecting with a creative network and in finding exposure a new company needs.
Slack and WeWork gives insights to the future outlook of work. These platforms allow organizations and entrepreneurs to sign in from anywhere in work, at any time, to coordinate with the team.
Global Head of WeWork Labs, Roee Adler says ‘We think about WeWork Labs as being a catalyst. And I mean that in the literal sense. In biology, a catalyst is a substance that takes an action that would have happened anyway but makes it happy much faster. I believe the talent exists among our members to achieve everything. What we are trying to do is unleash the potential that can come out much faster due to all those connections’
Urbanism and Digitalization
‘I am of the opinion that architecture should coexist quietly with nature, never opposing it. I am positive that a choice between these alternatives no longer applies. Architecture and nature should be integrated. Both should be part of our daily life’ – Yasuhiro Yamashita
The world is moving towards digitized urbanism. More towns and villages are getting access to the internet, and different aspects of life are now integrated. A report by the United Nations states that more than 54% of people live in urban areas, and by 2050, the figure with the rise to 67%. Some cities use the Internet of Things to control infrastructures, such as the flow of traffic, air quality, noise pollution, water leakage, and more. Microsoft is supplying broadband to more than 500k villages and identification cards to millions of people across nations.
When commuting on the road, one can easily find a restaurant nearby, receive notifications for changing weather conditions, find deals on local stores on the way, know the frequency of travel on the particular commute, and know total time traveled on the commute last time and more.
Enhancing Cognition through Supplements
‘It it’s socially acceptable to take a drug that makes you temporarily happy and stupid, then why not rationally designed drugs to make people perpetually happier and smarter?’ – David Pearce
Technology has paved its way to the human brain. Nootropics is a recent development in medicine. The supplements are known to improve cognitive abilities such as creativity, memory, critical thinking, concentration and motivation in healthy individuals. The drugs enhance one’s memory and learning abilities, helps the brain operate under stress, protects the brain from physical and chemical abuse, increases the efficiency of subcortical and cortical regions, and has minimal to no side effects.
The supplements are made from natural products. Some of its ingredients include caffeine naturally found in tea, kola nuts, cocoa, tea, coffee and guarana, and L-Theanine found in tea, Creatine used by the body to make protein. It includes Bacopa Monnieri; an ancient herb used to enhance brain function, Rhodiola Rose; an adaptogenic for effectively dealing with stress and Panax Ginseng; an ancient herb for boosting brain function.
Edge computing is ready to bring back distributed computing, facilitating open IT architecture such as the Internet of Things and mobile computing. It spreads the processing over several computers and allows storing, filtering and sending data to the cloud system. Instead of centralized data processors, the data is processed near the edge of the network where there the data is generated.
Edge computing allows a large amount of data to processed neat the source, so less internet bandwidth is used. The technology ensures that application is used effectively, even in remote locations while eliminating costs. Its decentralized nature provides the data is more secure.
Rameez Ramzan is a senior digital marketing executive at Cubix, renowned software development company. He is devoted to effective digital marketing and now Blockchain marketing.