One of the creative and fascinating processes is website design and its development. Creating a website for the b2b company has a number of features, in contrast, to attract the mass consumer. But, for that, a web designer must need to understand that what a customer expects from their business. The needs of buyers in the B2B segment are changing very rapidly. Customers want an individual approach and comfortable interaction when working with the system. They need a flexible, fast and efficient platform. Of course, the implementation and use of a modern platform will require time and financial costs.
What are The B2B Websites?
The B2B or business to business is a type of site that is created to help the interaction of two companies. One company, in this case, is the manufacturer, creator and seller of goods or services and the second company is a customer. The first company makes an offer, and the second creates demand. The main purpose is to give what their customers’ needs and what they are interested in order to turn them into the regular customers.
An official site or corporate portal with a well-design structure is the virtual representation of your company. The presence of complex animation, multi-step transitions, and scant information will lead to the fact that you lose a potential client. Therefore, mention the information like product catalog, contacts, price, etc. that is clearly structured and accessible to the user in almost one click. And this is one of the best tips when creating a site.
So, you decide that your company just needs a website. Let’s have come in contact with these tips of creating and promoting websites.
- Find Out Customer Needs at First
Before designing a site, you should spend some of your time to know about the customer’s requirements. It is necessary to abstract from the details and decision-making. Understanding what is most important to customers helps to identify and focus on the right priorities. Analysis of the audience helps you to identify:
- Who are your potential customers,
- What problems they have,
- How your product/service will help solve them,
- How the site should help to remove these objections, and
- What is the target action to take the client?
So, thoroughly study the customer’ needs until you achieve a clear understanding of the target audience.
- Create A composite Website Development Plan
Each group of target audience should be comfortable on the site. The structure, navigation, and laconic information content are important. It is extremely important to create a logical, convenient and consistent structure that helps to quickly find the information that interests the visitor. A well-structured design and layout of the site creates a good impression with great potential and inspire the visitor. The selection of colors and the creation of attractive images & videos help the professional web designer to focus on the specifics of the business and its target audience.
- Arrange Engaging Content
In order to engage your audience, your content must be helpful and meaningful. Make sure it represents the appropriate information so that it can solve the problems of the customers or improve the business processes. Each text should specialize in a sentence, contain highly specialized terms, slang that enhances the company’s image and testifies to its professionalism. Having a blog with feature articles will increase customer confidence. This way, you can ensure that you’re sending the right messages to the right people at the right time.
- Create Compelling CTA buttons
A CTA (call to action) is a marketing term referring to a piece of content, such as an image, a button or a line of text, intended to prompt users to perform a specific action. The CTA elements demonstrate the key benefit to promote the business by enabling the customers to purchase products. It highlights the competitive advantages of the seller that it can offer something that others do not offer and arrange it in the form of a call to action.
Properly executed call-to-action on any type of site is a method of generating and converting a visitor into a client. This is one of your main lead generating tool. However, in the case of a B2B site, the design of the CTA form and its content must be accurate and clear.
- Platforms You want to Integrate to Your Website
As your website is the central hub of your brand’s online presence, make sure it is properly optimized for all multi-channel distribution and sharing. This means investing in cross-channel technology to ensure it consistently open on all browsers. Remember that clients only care about that your site is offering the hassle-free, personalized multi-channel experience.
- The possibility of expanding the functionality
Depending on the type of business, it is necessary to provide the development of special functions to your site. It means to provide user convenience and important information. Therefore, it is necessary to expand some functionality, add new ones or, on the contrary, remove them. Technical capabilities of the project should provide this without causing great difficulties. It is also important to take into account the choice of modern, simple, functional and popular among CMS systems.
The web developers need to manage the resource and make changes to the site without problems, rather than developing it from scratch. Different functions like 1C accounting system, sorting, comparison, filtering modules, a multicurrency system, the introduction of a database for documents, and a personal account will increase the sales.
- Your Site’s Performance on Mobile Devices
The site should have an adaptive version that will correctly adapt to all screen resolutions of tablets and smartphones. Cross-browser compatibility also plays an important role. Therefore, you should consciously create a light version of the site in order to achieve a high download speed and correct display of information on the screen. This also includes the possibility of a low Internet connection, which should also be taken into account when developing a project and think over nuances that will speed up its download.
The main condition for the success of a website for a B2B business is to the convenience of each user. Therefore, design a website that is filled with appropriate information and has a great layout and picture so that visitors get attracted in regard to increasing sales of the business.
Morris Edwards is a digital revenue growth specialist and a web designer of Singapore based Web Design Company Singapore, Awebstar Technologies Pte Ltd. Follow him on Facebook, Twitter, and Google Plus to get his new articles and updates instantly.