SEO analysis is conducted using a tool or a method that indicates, improves, and helps rectify a website’s ranking on Google. This technique assists a great deal in finding out if your strategies are working fine. Basically, SEO analysis is anything that will help your websites rank better.
Find out what factors impact SEO Analysis and the tools that help you do one.
Image Credits :Freepik
Generic Reasons:
Continuous Change in Search Patterns – It is a known fact that Google search patterns keep changing due to many reasons. Few like buyer behaviours, recent trends and many more. This can potentially change or create an impact on search results and rankings. Hence, it is always better to have essential checks done right thus avoiding lower ranking in SERPs (search results).
Updated Algorithms – Google depends on nearly 200 ranking factors, they are managed through algorithms. Algorithms impact the quality using backlinks, site content, mobile-responsive etc., Now these algorithms determine your site ranking. Hence, ranking affects your website traffic and conversions. Hence, it is important to make sure the algorithms find everything that is required in your site to rank better. Effective SEO analysis comes in place for this purpose.
Buyer Behaviour – Understanding what your users need is essential to top the organic search rankings. Collect user requirements and alter or optimize your content (i.e) keywords, phrases. Hence, what you offer must be relevant, unique and of high quality. This brings a positive impact on your users. It instantly reflects on user behaviour for google. It helps acquires this user behaviour on your site thus, giving you a top ranking. Hence, satisfying your customers majorly satisfies google bots during ranking your website.
Helps in Brand Building – The main role of SEO analysis is about improving user experience from a website’s speed. Also, depending on high-quality content marketing, mobile-friendliness, web design etc. This shows that SEO influences various aspects of user experience. So a good user experience reflects on brand building. This credibility is essential to expand your brand/business.
Right Target Audience – An SEO strategy commences with knowing who your business targets. It is important to know your target audience for your business/brand. Hence, finding them out is crucial and necessary. Find your audience based on geographical areas, age, gender, area of expertise etc. Knowing these aspects will help define a better content strategy and in turn, leads to a good SEO.
Improves User Experience – A website paves the way for a fine user experience when it is fast, secure, relevant and contains great quality content. Google considers all these factors while ranking a website. User-focus is a primary checklist for google algorithm. Hence, UX and SEO go hand-in-hand. They focus on a common factor that is to provide relevant information for users. So it is important to do a thorough SEO analysis for best results.
Technical Reasons:
Improves Domains and Link Authority – Increasing your Domain Authority factor will increase the possibilities of your website ranking higher. This is applicable for Google and other search engines. To calculate Domain Authority, over 40 signals/factors are considered. Websites that rank higher on search engines tend to have a high DA and it is a vice-versa process. This SEO Analysis is recommended for any website.
Image credits: Freepik
SEO Analysis holds true for both On-page and Off-Page SEO:
On-Page SEO: As the name goes, on-page SEO is all about optimising your website content, source codes etc. and all that is to do with the website directly.
Off-Page SEO: This optimization technique is to refine links that link to your website, external factors such as promotions, the exposure obtained from social media platforms for instance.
SSL Application – Secure Sockets Layer (SSL) is a standard security technology. It establishes an encrypted link between a server and a client. For instance, like a website and a browser or a mail server and a mail client. This is to secure your website against sensitive information spreading across the internet. Only users with access to the certificate can read the information. This is an important method in SEO Analysis.
Canonical URLs – A canonical URL refers to an HTML link element. It is associated with the attribute rel=”canonical”, found in the <head> element of a webpage. It instructs search engines on your preferred URL. We can thus, provide the required URL and google will identify using the same. Canonical URLs prevent content duplication issues during SEO Analysis.
XML Sitemap – XML sitemap acts as a guide to your website that leads Google to all your important pages. It acts as consumption to search engines. XML sitemaps are essential for SEO. They allow Google to quickly find essential website pages. Also, allowing it to crawl (extraction), even if your internal linking isn’t perfect. Without the site maps, SEO analysis is never complete. XML sitemap helps check if Google indexed all pages in your sitemap. You can check for errors if there are any during uploads.
Optimize Page Titles – Page title SEO helps you optimize content from the website. This is useful for search engines during crawl mode and improves click-through-rates (CTRs). This method also drives more traffic to your website. SEO analysis constitutes to optimizing unique meta title tags for a web page. This makes it more attractive to readers and search engines. An organic way of bringing website visitors.
Optimize Meta Description – It is a meta tag that provides a description of what a particular page is about. This meta description is displayed in the SERPs (search results) underneath the title of the page. A short snippet of what the page is all about. Hence, optimizing an entire website using meta descriptions is crucial for on-page SEO. This also helps during SEO analysis.
Optimize Alt Tags – The “alt attribute” and “alt description” tags are HTML attributes applied to image tags. It helps provide a text alternative for search engines. This is done in case the image does not load as an indication. Applying images to alt tags such as product/service photos can impact search engine rankings for the concerned website. It strengthens your article’s message while crawling. It provides better visibility thus making a part of good SEO analysis.
Duplicate Content Removal – One of the best SEO analysis/practices is to remove or work on duplicate content in your website. There could be the same content on multiple websites. If so, it is difficult for search engines to provide relevant results to the search query.
Repairing Broken Links – Broken links indicate non-existent resources on your website. It can be either internal or external links. This often occurs when we link our site to an incorrect URL. This disrupts the crawling process for google. It is advised to do a site audit on tools like ahrefs. The tool can be used on a regular basis to eliminate this issue.
Effective Mobile Responsive – Mobile responsive factor is crucial for websites. Google pays attention to the user’s ‘time on page’. Good site usability is a sign of a good SEO analysis. This is an indication of a perfect mobile responsive web design. Traffic, raise in searches, good reviews all account to top ranking in the SERPs.
Determining Site Loading Time – The time taken for a website/web page to load is very essential. It determines the overall page/site speed. A slow-loading page denotes a lower ranking on search results and is a direct impact. To know the page speed of your website/web page, check out the PageSpeed Insights tool.
Avoiding Toxic Backlinks – A high-quality link is built to rank higher. Hence, it is directly proportional to how well your website is performing. The first step is to identify bad backlinks that may cause havoc in your website. SEMrush helps you take a backlink audit. It has been proven effective in terminating unnatural links and can protect your site from this issue. It is advised to carry this SEO analysis on a regular basis.
Apt Do-follow, No-follow Links – No-follow links do not let search engine bots follow the concerned link, say your website. The passing on the link-juice factor does not happen here. On the other hand, a do-follow link allows search engines to land on your website. To check if a particular link is do-follow or no-follow, use browser supported SEO extensions. Check the respective HTML code then use a backlink analysis tool such as moz.com to verify the authority.
Efficient SEO Tools:
SEMrush – SEMrush offers SEO, PPC, keyword research. The tool tracks the keyword strategy used by your competitor, backlinking techniques. Also, monitors content, social media and competitive research.
Google Analytics – A web analytics service provided by Google for tracking and reporting website traffic.
https://analytics.google.com/analytics/web/
Google Search Console – The search console offers tools and reports. This helps you measure the site’s traffic and performance. The tool also fixes issues, and make your site error-free in search results.
https://search.google.com/search-console/about
Ubersuggest – This tool allows you to get insight into strategies used by competitors in your market. This assists you in adopting them and improving.
Seobility– An all-in-one SEO software. It is recommended for site owners and professionals. This suits professionals who work for making for better rankings and more website visits.
Ahrefs– A known toolset for backlinks and SEO analysis. It analyses your website for SEO issues and monitors your SEO activities.
Hubspot– This tool offers a platform for marketing, sales, customer service and CRM software. The tool also provides methodology, resources, and support for business improvements.
Moz’s Pro Tools – An all-in-one suite for SEO tools, providing automated reports and keyword research tools.
WooRank– The tool provides competitive analysis and tracks down their keywords, thus adapting to your strategy.
Varvy’s SEO Overview Tool – Another SEO checker tool that checks for mobile speed and optimization etc.
Siteliner– The tool analyses your entire website for free. It helps find duplicate content, broken links, internal page rank, redirections and more. Also creates an XML sitemap.
YoastWordpress Plugin – One of the WordPress plugins, help you make your site as search engine friendly as possible.
https://wordpress.org/plugins/wordpress-seo/
GTMetrix– A free tool that analyzes a page’s speed performance. Using PageSpeed and YSlow, GTmetrix generates scores for your pages and offers necessary solutions.
SEO analysis is a meticulous process and does not work instantly. Rigorous efforts and thorough research on all factors can only make your website reach its place. Hence reach out to Tablo Noir for effective SEO strategies/analysis and witness your business soar to greater heights.
He is a SEO writer with more than 10 years of experience, consulting for Tablo Noir – Web Designing Company In Chennai. His area of expertise includes creating and implementing content strategy based on a deep understanding of customer needs, market trends and competitive forces. He can analyse performance data to identify and execute opportunities to drive higher rankings in SERP to increase ranking, traffic, etc.