The fundamental aspect that drives the web traffic in your website is how much relevant it is, and most importantly how is it structured and designed to add to the convenience of any web surfer. Web design services are a boon for web marketing otherwise most corporations can kiss their digital business prospects a goodbye.
Web designing is a little complicated, it keeps on following different trends at different times for different needs or is on continuous revamp of its own. But it remains the most important aspect of digital marketing where businesses rely on their websites and presence in the internet world and are under constant scrutiny from competitors and consumers alike.
Here are 25 effective web designing tips, which have been thoroughly researched and would definitely add to the value of business getting from a visitor.
Except these tips checkout to know more about Website Design And Development Checklist & Questionnaires That Work for any business enterprises or agencies.
- A PATH TO FOLLOW- VISUAL HIERARCHY
For any website, the first priority is the text and structural layout which includes the position on the page, sizes, quality graphics (video, images and icons), colour and contrast. Combining textual and graphics portions makes a website more oriented leading the viewing from the header, through content and messages towards the call to action (fundamental to web marketing).
- PURPOSEFUL APPROACH AND DESIGN
Your website should be designed to reflect the purpose and standards of your business-is it promotional, does a visitor understands the business from the website itself or does it really well augments the overall theme.
- TARGETTING WITH HEADLINES
Your headlines or title and subtitles should be clever and also very clear. Often times they are brief but accommodate description such that it compels the visitor to go through and study your website. Using target key phrase or relevant statements makes it opportunistic and attractive.
- THE LENGTH THAT MATTERS
The taller the page is, the easier it is for a visitor to navigate through for what they want. Any query, questions, extra details etc. can be curated neatly one by one and accessed through. Keeping short pages is indebting your customers with unwanted breaks they don’t want.
- INCLUDING FOLDS
I including a Fold on top or bottom (most 70 -80% visitors prefer top) can be used to include value intention apart from the content on the webpage. This helps in modulating the number of screens a website may have.
- POWERFUL WORDS OF ACTION
Using words that are moving and persuasive in your web content simply adds up to a successful web design. Words like BECAUSE-BEST-FREE – DISCOVER – INSPIRE-INSTANTLY – SENSATIONAL – DEVASTATING really tugs on the minds of visitors and provide a much needed promotional gimmick.
- USING PHOTOGRAPHY
Prefer using your own photos rather than trying to use stock photos or any photo that can be googled. High-quality pictures relative to business website add genuine and organic sense to it.
- THE PROFESSIONAL OUTLOOK
Keep the standards of your layout and design as per the need of business –it should neither be too fancy or tacky nor should it bore the visitors. Keep it clean and sophisticated, uncluttered.
- FACIAL CUES
Using arrows and pictures with faces that are pointing towards the content of interest can be profoundly advantageous which allows the visitor to easily look and find in the website.
- COLOUR CUES
Use of passive colours apart from the brand identity colour of your business in the website with appropriate contrast can be used for attending call to action
- STACKING INSTEAD OF SLIDING
Avoid sliders and carousels in case you have a portfolio to display in any website since it will lose customer’s interest pretty quickly .Either stack the messages or pictures or use a powerful image for all to drive CTA.
- AVOID POP-UPS AND TABS
Limiting the web pages in a website includes avoiding pop-ups and tabs that appear by clicking on a link button. Visitors want easy access without any secrets without submitting your browser to problematic loading.
- GENERIC vs DESCRIPTIVE
Using generic headliners and navigation labels not only questions the uniqueness of the website but also fails to communicate the purpose. Instead of descriptive brief sentences and labels improve SEO and helps visitor a lot.
- LINKING SOCIAL MEDIA
Avoid including social media links and icons on the header itself since it becomes more of a welcoming distraction rather than social media marketing. Put it in the footer to allow the visitor to scan through sites.
- LINKING BLOGPOSTS and HYPERLINKS
Post only relevant links and blogs situated at the bottom of the webpage. Any links with citations and external sources can be a distraction preventing a visitor to become a lead.
- LENGTH OF WRITING
Keep paragraphs and lines precise, not too long that a visitor would most probably skip.
- GOING EASY ON VOCABULARY
Avoid terminologies and words that will force the brain to process much harder. Use simple specific words which are feasible for all readability levels.
- TESTIMONIAL PROOF
Use previous business successes, product reviews, trust seals, press coverage etc. that validates your website and business. An important part of web designing includes authenticity and validation.
- EMPHASIZING PROFITS
A potential customer or a visitor should always be kept focused on the profit value and not on the liabilities one may incur. Web designing should avert scarcity or loss and create urgency and profitability for the business brand.
- REMINDING WHY
As a part of emphasizing profit, a website should gently remind a potential consumer what they will miss or the impact of not having the brand intended in their life.
- OFFERING SUBSCRIPTION
Subscription is a call to action for daily reminders which should be prominent, consistent, and provides a proof of the number of subscribers, indicating the prominence amongst the lead customers.
- POSITION EFFECT
A reader’s attention and retention are primarily at the beginning and the end of content or a list. Make sure your web designing curates the most important stuff in a list as per the reader’s behaviour, the first and last items being retained more than the stuff in the middle.
- FAQs
Include the most possible questions a visitor may have on your website, as a part of trust building and customer services.
- AVOIDING FALSE BLOCKS
Usually, website bottoms have a darker colour where CTA is posted. Be deliberate in selecting background colours for blocks in the bottom, and switch to black or dark grey in footer otherwise it will confuse the visitors.
- GRID AND LINING
Proper vertical and horizontal grids should be used to compartmentalize every section of the website providing a clear structure and a sophisticated cut and readability.
Sunny Chawla is a Marketing Manager at AIS Technolabs. Web-design & Development Company and also Iphone Apps Development by helping global businesses to grow with Game Development Comapny. He would love to share thoughts on Android App Development Services, Digital marketing etc.