Author name: Chris Mcdonald

The way businesses market themselves has changed rapidly over the last decade or so. In fact marketing strategies have gone through faster rate of change in the last 10 years than ever before. If you are a small business it is easily to reach out to potential customers than ever before. But you also have

What is Voice Search? Voice search is a speech recognition feature that allows users to search by projecting their voice in the search bar rather than typing a query. This feature has helped millions of people across the globe who might not be well versed with grammar and typing. Google is the biggest search engine

Source: Pexels Search engines have become the highway of the internet. There are some studies showing 93% of online experiences usually start with search engines, which is high. Most of the searches are usually about brands and businesses. This provides business an opportunity they should take full advantage of. Search engine optimization (SEO) has become

Instagram has very-well established itself as a great marketing platform. It is no more a choice, instead it is a necessity for brands now. Instagram is so much in vogue because of the high volume of unique monthly visitors and traffic that it experiences. As Instagram is an image-based platform, it leaves little or no

As we know 2018 passed out but 2019 is here. Gone are the days where generating audience engagement on social media was primarily a passive process. In today’s era, the dominance of social media continues to grow across markets as it plays a more essential role in the online purchase journey. In simple words, social

In the past, having the perfect physical location was critical for a business. Without being where your customers could find you, your business might have been doomed. With the rapid growth in utilization of the Internet, that has changed. Now, the quality of your website is a huge key to business success. Not only do