Author name: George Albert

George Albert from Sales for Life presents the article on B2B marketing based on his 20+ years of Sales and Marketing experience. George has been instrumental in empowering companies from start-ups to Fortune 500 to resolve their complex revenue generation issues. He has a passion for presenting blogs and write-ups based on the developments in the field of digital marketing.

How B2B Marketing has Transitioned with Time?

Business / George Albert

The approach towards marketing to B2B customers has undergone a revolution in this digital age. The main reason for this is the change in the behavior of B2B buyers. Cold calls, features/benefits positioning, etc. are a thing of the past in the digital era. The B2B buyers are behaving like any other consumer. They search […]

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