How to Increase Website Conversions Using 6 Principles of Persuasion
About three and a half decades ago (in 1984), Dr. Robert B. Cialdini wrote an awesome book on sales psychology called “Influence: The Psychology of Persuasion“. In his book, he proposed ‘Six Principles of Persuasion’ that can make people say ‘yes’. Here, we will discuss Cialdini’s principles and see why digital marketers love them: The […]
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