Digital Marketing

What is Email Marketing? The advancement of modern technology and the spreading of its influence in our daily lives and even the smallest of the routine activity has made digitalization bring us closer to sharing our ideas and becoming one large family. The world has become a global village, with each person in this connection […]

Running a successful YouTube channel involves several aspects. It is not just coming up with a unique and creating a video on that. Due to the fierce competition on the platform, you’ll need to devote a lot of time and effort to managing as well as marketing your channel to attract new followers. Also, you

Marketing channels can help you reach the right audience and increase your brand’s visibility. Some effective platforms you can use are email, website, SMS, and social media. For a business to succeed, it’s not enough to simply have good products or services. It’s crucial to generate interest from the right people so your goods can

Image source: Canva With more than 1 billion monthly active users, Instagram remains a haven for brand promotion. The demographic segmentation of the social platform gives it an edge in the digital world. However, creating and maintaining content for Instagram business accounts doesn’t necessarily come as a breeze. With the pressure of posting schedules, and

Until now, you may have been planning, developing and sharing content with your targeted online users to build brand awareness, influence purchase decisions, and drive revenue, and you may have been fairly successful. But with so many businesses from almost every industry investing in content marketing these days, you might be wondering how you can

If you asked me what I would do to grow my online business, my answer would be effective content marketing. In a world driven by e-commerce, I honestly believe in the phrase ‘content is king.’ Today, content marketing accounts for a considerable portion of the budget of all types of businesses, whether large or small,

Social media is no longer limited to just a social activity. It has become a way of life for many people. And while social media has provided an incredible opportunity for businesses to interact with their customers, it’s also created its fair share of challenges. Oftentimes, the challenge lies in how content is shared on

Google has become the golden standard for website success. If your website is worthy of being ranked among the topmost search results, it is doing good. However, that is the case for established businesses and websites. As a new business or web entrepreneur, it is important to get your website on the search engine to

Search Engine Optimization (SEO) remains one of the most efficient approaches to attract paying clients to your business website. However, you won’t see any significant results if you don’t use SEO properly. Think about it this way: over 3.5 billion searches are done on Google alone daily, and only 25% of these searches go past

Amongst the several things that one may consider for creating an SEO-friendly website, title tags are quite crucial. Besides creating top-notch website content, title tags are also considered an important factor that helps in the ranking of a website. Sometimes, a page might be ranking well but is not getting enough clicks. It could be