7 Killer Content Marketing Tools to Drive Traffic to your Website

A website without traffic is like a store without its doors and windows.  Who will know what you offer if they can’t see or get inside?

On the other hand, if your website doesn’t attract traffic, how will you increase conversions and make sales?

That being said, if you are looking to drive traffic to your website, then you are definitely on the right page. In this post, research was done;content writers, website designers,and assignment writerswere interviewed to come up with these content marketing tools to help you attract quality traffic to your website. Just continue reading.

After you’ve invested your time, money, and effort into designing a stunning website, you want to make it visible to your target market. Note that the competition for viewership on the internet is shocking. Everyone wants to attract more traffic to their website and so you need to use some tricks and tools to channel your target customers in the right direction.

While business owners of physical stores struggle to place banners and posters in big cities to make their businesses known to their customers, website owners, too have their exceptional ways to promote their virtual locations.

Today, website owners have invested heavily in SEO and content marketing, with the aim of boosting website traffic. While many are achieving great results, some are still not succeeding and are not sure where they do it wrong. Note that it doesn’t mean you are not driving traffic to your website because you are not an expert, the problem could be that you are not using the right tools. Butthis post is meant to help you with seven killer content marketing tools to drive traffic to your website.

Let’s get started.

1. DrumUp

When it comes to the top sources of traffic for many websites, social media is among the best. Well, you could be receiving considerate referral traffic for social media channels, but you may not be utilizing its full potential as a source of traffic.

This is where DrumUp comes in. This social media marketing tool can help you to increase your social media referrals. What you need to do is to configure your blog’s RSS feed on this tool, then make your posts to go live automatically on your social media platforms once you publish them on your blog. After that, insert a number of your best posts on DrumUp and set them to be published regularly following a set frequency.

The more varied, consistent and frequent your posts go live on social media, the greater the chances you get to drive traffic after some time.

2. SEO Tools

To drive traffic to your website, you need to improve your website ranking. To improve your website ranking you need SEO, but can it happen without the right tools?

No!

If you need to drive more traffic to your website, you need to monitor your visitors and come up with a content marketing plan that is used by many experts. In this case, you need SEO tools. Note that the tools will help in many ways such as auditing your website for SEO, getting backlink analysis, as well as acquiring insights on your competition. With this tool, you will also discover the reason why your site is not ranking better and also learn how to avoid Google penalties.

3. Buzz Sumo

As we’ve mentioned earlier that social media is a crucial source when it comes to getting referral traffics to your site, we also need to make you know that not all topics perform the same. However, it can be difficult to know that without conducting a test.

Some topics go viral depending on the trending news on social media that are relevant to your industry and the activity of your target market.BuzzSumo is a content analysis tool that can help to drive traffic from social media to your site. You can also use this tool to know whether a certain topic is good to write about.

It will scrutinize different social media markets and identify the trending topics and keywords. It will also allow you to search keyword and niche specific topics. The good thing about this tool is that it will allow you to know what your target market wants.

To make use of this tool effectively.

·         Aim at using keywords with medium competition

Before you can analyze the most popular used keywords on social media with BuzzSumo, use a keyword research tool to know the keywords with medium competition. Note that you can also rank for keywords with medium competition and attract a substantial amount of traffic to your website.

·         Once you’ve researched the trending topics and the relevant keywords with medium competition, craft content based on the research. Over time, you will realize a huge growth of traffic targeted at your products.

4. Ahrefs

SEO is unbeatable when it comes to generating website traffic. In fact, traffic driven to your website by SEO is high-quality since it has more chances of converting.But SEO can be a difficult practice if you don’t have the right and reliable tools.

Ahrefs is a research tool that specializes in back-links. It can be a handy tool when it comes to gaining SEO insights.Backlinks are crucial when it comes to optimizing your website for SEO. Getting good backlinks is fundamental for website ranking. In fact, if you create content and link to credible and reliable sources on a regular basis, you are likely to boost your website ranking. But linking to unreliable sources can hurt your ranking.

The good thing with Ahrefs is that it allows you to enter a particular keyword and it will generate a bunch of information based on the keyword.

To use it effectively:

·         Use Ahrefs to research keywords for your domain

·         Make a list of the keywords that you have greater chances to rank for.

·         Create your content based on those keywords, and then use it to do a backlink analysis to know the sources of their traffic, and then come up with a content plan based on your research and analysis.

5. Site Booster

Today, everyone is looking for helpful information on the web either on Google, Facebook and others sites. Customers are also looking for solutions to their problems on these platforms. Could you be offering the solutions to their problems? Note that they are looking for the solutions on the giant platforms and search engines since they know it’s where many businesses are posting helpful information that could lead them to the solution to their concerns.

Google, Facebook, Twitter, LinkedIn, and other sites are believed to the first place where users can find helpful information on the internet, so, undoubtedly, you should take advantage of this and make yourself visible to these platforms.

Site Booster will make your site to get listed on the platforms where your target audiences are. The tool will also add your physical address, contact number, and other important contact details to help your prospects to find you easily.

6. HootSuite

There cannot be a debate on SEO marketing that can end without mentioning social media in the current circumstances. Almost everyone in the world is on social media either on Facebook, Twitter, or LinkedIn. Social media marketing is among the top marketing techniques in today’s content world. So, you should always keep tabs with the impact of social media on your business. When it comes to SEO ranking, HootSuite is also a handy content marketing tool.

7. Raven

The last killer content marketing tool when it comes to driving traffic to your website is Raven. Note that while it is recommended for businesses to do an analysis of their competitors’ websites, it is also imperative to analyze your own. To get your site to the top pages of SERPs, you may need to take numerous steps. In this case, you need to audit your website SEO and one of the superior tools for the work is Raven.

 

The good thing about this tool is that it will allow you to monitor your website on Desktops and also on mobile for SEO.

Final Words

When it comes to driving traffic to your website, the struggle is real, but it can be lightened by use of the reliable and helpful tools.The shared seven killer content marketing toolsin this post will help you achieve your goals. You can pick a few and test them with the free trials so that you can pick the right one for your needs.