With conferences and events going virtual, brands are now embracing webinars to educate audiences about topics related to their brands. Webinars have become a necessity. While customers are looking for flexibility, webinars can provide it.
Many success stories make creating webinars look easy. However, much goes into planning them to achieve solid engagements. From finding the right speaker to writing blogs and social media posts to promote it, to developing an actual topic to focus on, these tactics can help you and your team deliver a high-quality and successful webinar.
To connect and engage your audience with high-quality and informative content, you need to choose the right platform to suit your needs. Factor in the aim of your webinar, how much money you want to spend, and follow the right platform guide to ensure you use the right platform for your needs.
Some factors to look for include:
Usable Software
In the wake of Covid-19, businesses opted to conduct staff training, webinars, and video conferencing via the internet. None of these events can be possible without webinar software. Choose the best webinar platform for your small business to take care of all your technical background support and provide attendees with an excellent experience.
In essence, webinar software simplifies processes of conducting, recording, sharing, and monitoring webinars. High-quality software might not be enough to offer the best results. Note that software that can work for another organization might not work well for yours.
Make sure you choose software that you and your team can operate, software that you can afford, and that has an option to host on-demand webinars. Choose software that can support your audience size and software that will allow you to track your webinar metrics.
Video and Sound Quality
Your webinar software should handle high-quality sound and video. Make sure that everyone can hear and see you. Poor audio or video quality can hurt your entire presentation. Any additional noise, disconnections, and technical problems can make your webinar look unprofessional.
Bad audio can distract people and force some to leave the webinar. If your audience struggles to hear, you might lose your context and can also interfere with the final transcript of your webinar. To ensure high sound quality try to eliminate background noise, use an external microphone, test your audio before the D-day and be alert to mute and unmute speakers when necessary.
Streaming technology continues to improve and HD videos are slowly becoming a standard for business communication. Poor-quality video can give viewers a negative perception of your brand and make potential customers hesitant to buy from you.
How the Presentation Runs
The platform you choose should handle the presentation you want to show to your audience without distorting the prior-prepared presentation. Ensure that your platform can accommodate the dimensions and size of the presentation when uploaded to the screen.
Tools to share presentations on the webinar are limited. This means it is hard to make spontaneous changes to your content during a presentation. Therefore, ensure you prepare and plan carefully what you wish to communicate and how much time you need.
Recording Webinar Option
Recording a webinar can give a good insight into your performance. A recorded webinar also gives a chance to people who might have missed out on the live event allowing you to reach even more people. Consider having a platform that will benefit both attendees and non-attendees, and that can help you choose who can and can’t view your webinar.
Choose a platform that can allow you to download your webinar as an mp4 file to be uploaded to your website or create a YouTube video out of it. Uploading a webinar to YouTube has an added benefit as the video is likely to pop up in search engines like Google.
Customization Factors
Choose a platform that allows you to customize your branding content. Customization is essential for brand recognition and brand reputation, therefore, you need to ensure that your audience can identify and remember your brand.
Number of Presenters
Having several webinar presenters can help you add a complementary perspective to a single topic. Multiple speakers can also expand your audience base and increase webinar attendance. Before investing in a platform that will accommodate several presenters, plan well.
Make the Most of Webinars
It takes a lot of time to plan a webinar, but the benefits are worth every effort. As you plan, keep in mind that your audience will listen more actively, enjoy the content, and sign up more for your webinars if they feel engaged throughout the event. Keep it informative, create image-heavy slides, and stick to one color palette throughout the webinar deck.
