Many people are tired of reading and viewing longer content when it comes to social media or blogs. That is why they have decided to enter only microblogging sites to find the same quality of the information in a briefer order.
However, posting videos and audio without writing too much is an art that not so many people possess. That is why microblogging has been tough to follow and reach. There is a way to stay in touch with your audience without having to write whole sheets of paper that no one really wants to read.
Let’s see the benefits of microblogging for modern businesses and what makes it differ from other marketing and advertising strategies we have been through in the past. In mind, microbloggers are people who want to express themselves through the power of image and videos, accompanied by the least possible amount of words that will pose them in the position to guide scores of people to the conclusions they want.
What is a Microblogging Site?
A microblogging site is the one that looks like a social media only that it has feeds for videos and audio without any room for longer writing scripts. These sites are usually free and can have millions of members interacting with each other. You can either broadcast yourself or be a business affiliate who wants to influence other people by writing about specific businesses and news.
These sites usually have greater interconnections to the real business giants since they can advertise their goods and services faster than any other media. If you keep looking through the microbloggers, you will find the same persons acting as influencers on social media trying to pass their opinion to the world’s audience. This time they make that through microblogging keeping the content short.
Why are Microblogging sites Important for Online Businesses?
Microblogging sites are important for online businesses since they provide them the audience they want to sell things to. On the other hand, these sites can further influence their internal company culture better and more reliable. By having employees interact as bloggers on these sites, business officials and managers can better understand how their associates feel about the business. Also, they can give precious insights simply by uploading videos and writing brief content that the upper management can use to find the trends in the same company.
Advantages of blogging on Free Microblogging Sites
Free microblogging sites give you lots of advantages when you know how to use them right. Here are some of the most usual ones:
- Gives you the freedom of speech. Anyone can upload all that it feels better and write a few words to give an essence of the meaning he wants to pass to the public.
- They offer a good level of news feed and information. All people can stay updated about what happens in the world without too much of a hassle.
- Microblogging can also be creative for businesses since it can offer them an extra communication channel with customers that never existed before. The interactivity of these means is monumental and can help the marketing people to differentiate their campaigns.
Benefits of Microblogging sites
As you may already understand, having more exposure to microblogging sites only comes with benefits. The most crucial ones are:
- It gives your audience a chance to express itself. You can always expect them to view what you have to say and respond sincerely and immediately.
- Visual people can always memorize your products and services, improving the cash flow of the business.
- Even people who are not good with writing can participate in online forums and surveys since microblogging gives them such an opportunity.
Top 10 Most Popular Microblogging sites List
Even though we have seen microblogging sites grow exponentially, we have decided to present the most popular ones:
It is the ultimate microblogging machine since it can handle billions of users and only gives people 90 characters of written text to describe what they want to say. Video and audio champions of the world!
Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like and retweet tweets, but unregistered users can only read them. Wikipedia
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. Wikipedia
Tumblr is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs. Bloggers can also make their blogs private. Wikipedia
This site is ranked the highest site in terms of SEO and has more domain ownership. Flattr is a Swedish-based microdonation subscription service where subscribers opt-in to pay a monthly patronage to help fund their favourite websites and creators. Wikipedia
VK is a Russian online social media and social networking service based in Saint Petersburg. VK is available in multiple languages but it is predominantly used by Russian-speakers. Wikipedia
Yammer is a rather new microblogging media that focuses on larger businesses like multinational companies. It can create an intranet for people being employed to upload videos and write small scripts to allow better team building.
As you may expect, Twoo has been the most successful newest microblogging site giving people more chances to create emotional videos with pre-existing quotes that everyone can understand.
Rememble is a new site that can give you more information about what is going on in the world with a simple glance.
Meetme blog provides an opportunity to interact with new people and facilitates online chat facility too. Quepasa Corporation was a US-based social media technology company catering to Latin Audiences worldwide. Wikipedia
Reddit is a social news aggregation, web content rating, and discussion website, recently including livestream content through Reddit Public Access Network. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Wikipedia
Living in a world where information passes faster in front of your eyes in the form of the image, microblogging has been a blessing and a curse at the same time. Always try to use it wisely to present legitimate information to the rest of the audience.