With up-and-coming strategies and technologies, introducing themselves in the marketing world, it is safe to say that it is contributing to the rapid advancement and evolution of the digital landscape. Modern times have witnessed digital mediums being at the forefront of marketing.
And now people are leaning towards using them more than ever and leveraging the power of these platforms for great scope and exposure. A great way to increase your visibility on the internet is by following the latest and current trends.
It not only helps you keep yourself on the curve but you will also be able to drive a tremendous amount of online traffic resulting in generating more ROI and revenue.
After carefully studying all the trends and strategies, below we have curated a whole list of top 10 B2B Marketing trends that are likely to remain lucrative for your business:
1. Retention Marketing
Retention Marketing has proved itself an ever-green marketing practice, since it is an age-old practice and still proving to be lucrative for brands. The marketing tactic offers an effective approach to the customers and contributes to increasing the sales of a company.
With time, it has only provided brands with impressive results. The textbook definition of retention marketing is said to be a marketing aspect that includes a set of practices dedicated to maintaining or retaining an existing customer.
The practice not only increases revenue and ROI by getting a sale, but it also saves the cost of making a new customer and offers a lower cost per sale.
There are various sets of practices in Retention Marketing that proves to be remunerative for brands, and they are listed below:
- Constant Communication
- Ongoing Customer Educating
- Support Customer Training
- Onboarding and Education
- Customer Appreciation
- Surveys and Testimonials
2. Voice-search Marketing
With voice search marketing dominating the current scenario of the marketing world, it has presented us with new opportunities and state-of-the-art strategies to leverage our growth in the upcoming year.
In the last few years, the use of voice search marketing has definitely skyrocketed and the statistics concerned with the use of this feature have been more than impressive.
The exponential growth of voice search marketing has presented brands with a new and cutting edge option to promote their business. And in today’s rapidly changing times, brands need to keep up with the latest advancements in order to serve their customers better.
The use of voice search marketing has also evolved with time, where earlier people used the feature to make a list, show directions, etc, now people use it for playing music, calling people, asking questions, getting search engine results, among others.
This was only possible with the help of the introduction of new technologies and advancements in features. This resulted in people making better use of the feature.
It is crystal clear that voice search marketing is becoming a new hot trend in the market and the brands who are working towards making a distinguished presence in the market are likely to adapt themselves and in return will get greatly benefitted from it.
3. Content Marketing
With its agile approach, Content Marketing has been offering miraculous ways to brands to enhance their approach in marketing. Since the beginning of time, the content has always been the king and it will continue to be in the upcoming year as well.
Enterprises have been leveraging the power of content marketing for achieving exponential growth because of the following key reasons:
- Increased Sales
- Loyal Customers
- Cost Savings
Content Marketing can be seen as an umbrella term that includes various marketing practices across different genres such as social media marketing, search engine optimization, inbound marketing, content strategy, pay per click, public relations, etc.
Some brands who are still oblivious to the need of having a content marketing strategy for themselves will likely remain at a loss while trying to establish themselves as a renowned organization in this rapidly changing digital landscape.
There is a reason why content is given so much preference when it comes to marketing and that reason is that it offers a committed approach to brands and helps them to grow their business exponentially and contributes to the overall ROI of the company.
Keeping this in mind, it would be safe to say that it is almost impossible for brands to overlook the importance of having genuine and quality content on their website. And brands that are still neglecting the need of having authentic content and refuse to move forward with their content marketing strategy are likely to continue struggling.
4. Animated Explainer Videos
Animated Explainer Videos with time have only aged like wine. With the introduction of the latest advancements in the industry, the evolution of explainer videos has been evident. Their popularity seemed to be lucrative for businesses either they are service-based or product-based.
With the ongoing trend of animated explainer videos, they are undoubtedly gaining a lot of momentum, and with their increasing popularity, businesses are starting to recognize their importance for their brand image.
They not only help your viewers get a better understanding of your products or services but also give more exposure to your business and helps you create a unique identity for your brand. It is no doubt that with their everyday increasing popularity, they are the next big thing in the market and the sooner brands realize this, the sooner they will benefit from the trend.
The popularity of explainer videos has gained a lot of momentum in the last few years and it automatically made them the next big thing in the market. The latest advancement in the animation industry has also introduced a great scope for explainer videos to flourish.
This strategy is also proved to be useful in customer retention as well as lead generation. As per the latest trends of this year, Animated Explainer Videos will continue to dominate the B2C market, and keeping their sheer effectiveness in mind, the B2B market is next in line to follow, helping them with generating more ROI, higher reach, and engagement, etc.
Apart from all these benefits, animated explainer videos are also great for presenting your products and services to your customers in a succinct manner for engaging your existing and potential customers.
5. Interactivity with the Audience
Audience Interaction via authentic and personalized content is without a doubt, a great way to engage with your customers and as the trend of interacting with your audience and introducing them to the aspects of your life, is currently on the trend, you can expect a higher reach from this marketing practice.
Businesses are starting to realize the kind of importance interactive content holds for them and are wisening up to these changes for having a better approach to their target audience. The focus of companies currently is to get their potential customers involved with their brand as much as they can.
By leveraging the latest technologies, brands are trying to provide their customers with a better online experience and by increasing the interactivity between the audience brands are building credibility for themselves.
With time, interactive content is becoming a trend and the practice has seen a great surge over the period time. By developing interactivity with your audience, you are not only giving them a chance to connect with you better, but also driving more online traffic for your business website.
For audience interactions, social media platforms such as Instagram, Facebook, WhatsApp serve as a good medium for this marketing tactic. There are several ways in which you can interact with your audience, such as organizing quizzes, answering their questions, video interaction, live interaction, etc.
With the help of these techniques, you will not only create higher brand engagement with your audience, but it will also help you in knowing your customers better.
Chatbots have provided brands with a more practical solution for improving their online experience and with the latest developments and advancements, the companies are leaning towards having them for their website in order to connect better with their audience.
Chatbots are known for providing visitors with a seamless online experience of browsing through their page and in this way they contribute to having customers spend more time on their website.
By being available on the website 24/7, they are eliminating the need for having customer support. The customers on your website are able to surf the page better and hence increasing their time on your website.
Customers nowadays prefer having all-time support for consultation and helping them with any queries or complaints that they may have regarding their website, and in this way, they are giving them practical solutions in their hands for better support.
The reason why chatbots are being used extensively is that they offer a human-matched behavior for gaining several perks such as better business connections, consumer engagements, and better satisfaction from the clients.
7. Artificial Intelligence
Artificial Intelligence has introduced us to the wonders of technologies. It is undoubtedly the era of automation and AI and by leveraging its power, one can create unmatched strategies for one business.
AI has definitely made a lasting impact in every sector and with its profound transformation power, artificial intelligence is all set to dominate the marketing industry. With AI and automation being the next frontiers of the marketing world, the current time is likely to adapt itself to this advanced technological era.
Also with AI overpowering the world, the need for having an actual human interaction is getting replaced by the new and advanced inventions in the digital landscape.
8. Influencer Marketing
Influencer Marketing, without a doubt, has made a huge breakthrough last year where social media platforms produced some of the best talents across different genres. This year too, Influencer Marketing is likely to continue with its agile approach.
Influencers from different platforms definitely enriched our feed with informational and entertaining content through several social media channels and with their efficient approach, brands were able to endorse their products and services with ease.
The development of video content across different platforms also gave great scope for influencer marketing to flourish and influencers also bring a lot of credibility to your brand, which makes your consumers trust your brand more.
9. Predictive Analysis
Predictive Analysis is basically when you watch a show on Netflix and it starts recommending you the same kind of series or movies on your home page. This activity is done in order to provide the customers with more customized and personalized search results for a better online experience.
Predictive Analysis is going to continue being a trend in the coming year as well, and video streaming websites and social media platforms are going to be benefitted from it the most.
10. LinkedIn for B2B
When it comes to the Business-to-Business industry, LinkedIn has always provided brands with new and improved ways to endorse their brand and provide them with better engagement and reach. As a B2B Business owner, whenever you are trying to promote yourself on social media platforms, LinkedIn should be your first preference.
As per the statistics, there are three major social media platforms that garner the maximum amount of web traffic to your business. Reports show, 90% of traffic to your blog and website comes from Facebook, LinkedIn, and Twitter.
And if you think that is impressive, then let us tell you that LinkedIn also provides 80% of B2B lead generation, being seven times more in comparison with any other platform.
It is no surprise that currently LinkedIn holds the crown for dominating the B2B market and it is also a very useful source for reaching your target audience because it makes your potential customers accessible to you.
As we step into these unprecedented times, the marketing world is going to offer us up-and-coming trends that are not only targeted at more exposure to your business but also dedicated to serving the customers better.
In the upcoming year of 2021, let’s make these marketing trends, the goal for your business, and with these strategies making a breakthrough in the current times, let’s make your business do the same.
By executing these marketing trends and predictions in the right way after researching, you can achieve wonders for your business and make a distinguished presence for your brand. You can add these marketing practices to enhance your existing strategy and get miraculous results in no time.
The market has been ever-evolving and at each step in your business progress, it will come up with a new and exciting way to introduce itself. This year, the above-listed trends managed to make a groundbreaking entry and they will remain crucial in helping you create a marketing strategy for your brand.
Komal Kokate is the Co-Founder and CEO of MotionGility – An Explainer Video Company. With a keen eye to creativity, she is an expert in video marketing. While delivering high results to clients , she loves exploring the market and the latest marketing trends in the B2B industry.